Tag Archives: Business environment

Importance of marketing for other departments

If we accept that marketing has a communicator role between the company and the outside world and that it is focused on customers in order to give them what they want (Brassington and Pettitt, 2007), we can see how a … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment

The demographic environment of business

Demography studies how populations changes overtime, in terms of size and structure. The demographic variables that affect business are overall: –┬áSize of the population: number of people within a certain population normally grows over time, according to birth and death … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 1 Comment