Category Archives: Uncategorized

The Marketing Concept

The marketing concept requires organisations to put customers and their needs at the core of the business. This philosophy implies that organisation can achieve their objectives and survive in the long-term by satisfying customers’ needs and wants (Jobber et al., … Continue reading

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Emotional Intelligence

Mayer et al. (2004: 82) define EI as ‘the ability to perceive and express emotion, assimilate emotion in thought, understand and reason with emotion, and regulate emotion in self and others’. This definition links together the concepts of intelligence, intended … Continue reading

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Ethics in Project Management

White (1998) defines ethics as the evaluation of the human actions according to the perspective of some moral values and principles. It therefore embeds the concept of ‘right’ and ‘wrong’. Ethics principles can be different among societies and individuals different … Continue reading

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Employee motivation in a nutshell

Motivation is concerned with why people decide to act in a certain way. It is a perceptual and intentional phenomenon influenced by individual needs, expectations and willingness to engage themselves in a course of action. Therefore, motivating means to understand … Continue reading

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Managerial Communication

Summary Managerial communication enables people to exchange information and feedbacks within the organisation and enables people to pursue the organisational goals. Knowledge of the interpersonal communication process and potential barriers is an important managerial skill in order to guarantee the … Continue reading

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International Competitiveness

Summary International competitiveness refers to the ability of businesses operating in different countries to compete on international markets. The competition happens at an industry level and it is influenced by the environment shaped by national institutions. Introduction An uneven distribution … Continue reading

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International trade: what it is and why it takes place

Resources (factors of production) are not distributed uniformly across the globe therefore some countries are better to produce certain goods than others and some countries are not able to produce at all some particular goods. If within a country there … Continue reading

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The demographic environment of business

Demography studies how populations changes overtime, in terms of size and structure. The demographic variables that affect business are overall: – Size of the population: number of people within a certain population normally grows over time, according to birth and death … Continue reading

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Benefits of PDP for individuals and employing organisations

Summary Embracing a culture of continuous personal development, can be really rewarding. Knowing what goals we would like to achieve and how, is the first step to take towards our personal development. PDP is a useful way to drive people … Continue reading

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Problem solving process in the workplace: an insight view on Information Technology Problem Management

Summary In the workplace, knowing how to deal with problems is really important. In the IT field, problems are handled following a precise path that starts with the problem definition and ends with the delivery of the best possible solution. … Continue reading

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