Author Archives: Angelo

The Marketing Concept

The marketing concept requires organisations to put customers and their needs at the core of the business. This philosophy implies that organisation can achieve their objectives and survive in the long-term by satisfying customers’ needs and wants (Jobber et al., … Continue reading

Posted in Uncategorized | Leave a comment

Advantages and disadvantages of CRM

CRM has been defined by Peppers et al. (1992) as a way of developing the relationships with customers in order to achieve competitive advantage and sustain the growth of the business in the long-term. Essentially, CRM is a way of … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Emotional Intelligence

Mayer et al. (2004: 82) define EI as ‘the ability to perceive and express emotion, assimilate emotion in thought, understand and reason with emotion, and regulate emotion in self and others’. This definition links together the concepts of intelligence, intended … Continue reading

Posted in Uncategorized | Leave a comment

Ethics in Project Management

White (1998) defines ethics as the evaluation of the human actions according to the perspective of some moral values and principles. It therefore embeds the concept of ‘right’ and ‘wrong’. Ethics principles can be different among societies and individuals different … Continue reading

Posted in Uncategorized | Leave a comment

Consideration on ethics in marketing research

Maintaining an ethical approach during research eventually pays back in increasing the level of reputation of researchers. The adherence to a code of conduct is important because consumers are more likely to contribute if they know that precise rules are … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Importance of marketing for other departments

If we accept that marketing has a communicator role between the company and the outside world and that it is focused on customers in order to give them what they want (Brassington and Pettitt, 2007), we can see how a … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment

Efficiency ratios

We discussed the importance of financial ratios along with their limitations for financial analysis purposes. After having described profitability ratios we can have an insight on efficiency ratios. This kind of ratios aims at measuring how successfully the resources of … Continue reading

Posted in Business Finance | Tagged , , , , , , | Leave a comment

Profitability ratios

In a previous post we discussed the importance and limitation of financial ratios. In this post we will consider some of the most important ratios to measure the profitability of a business. Return on ordinary shareholders funds Comparison between the … Continue reading

Posted in Business Finance | Tagged , , , , , , , | 1 Comment

Financial Ratios

Financial ratios are an effective way to measure the financial health of a business and compare performance of different organisations. Even whereas a significant difference in the scale of businesses exists, ratios, which relate financial resources one to another, eliminates … Continue reading

Posted in Business Finance | Tagged , , , , , , | Leave a comment

Importance Of Leadership – Leadership Styles

Indeed the importance of leadership in guiding and leading people towards the path of success is great. This calls for a very effective leadership skills of an individual especially if he’s aspiring to rise through the corporate ladder. Continue reading

Posted in Leadership & Management | Tagged , , , , , , , , , , , , , , | Leave a comment